Fleet Mobility Today, June 2024
New light vehicle sales in the Americas jumped over 11% in 2023 compared to
the previous year. In the U.S. and Canada, sales went up 12%, reaching 17.3
million units, while in Latin America, sales increased by 9% to 5.3 million
units, according to data from international consultancy firm Jato Dynamics.
These results were similar to the global average. In larger markets, Europe
saw a 16% rise to 16 million units, Japan and Korea grew by 11% to 6.4 million,
and China had a 3% increase to 24.2 million. Smaller markets also saw gains:
Eurasia surged 40% to 1.8 million units, the Middle East rose 8% to 3.3
million, South Asia was up 4% to 4.8 million, and the SEA-Pacific region
increased 1% to 4.6 million. The only region to see a drop was Africa, which
fell 5% to just over 1 million units.
Most of the sales came from Japanese car brands, which held a 29.1% market
share, with the Toyota RAV4/Wildlander leading the pack. European brands, led
by the Volkswagen Polo HB, had a 24.9% share. American brands, driven by the
Model Y, made up 15.2%. Chinese brands, led by the BYD Qin, accounted for
17.9%, and Korean brands, pushed by the Hyundai Tucson EWB, held 8.5%. The
remaining 4.4% came from other countries, mainly India, according to the
consultancy firm.
