Global automakers and the regions they focus on
Fleet Mobility Today July 2024
The global automotive industry is a complex and highly competitive market, with major players like Toyota, Nissan, Honda, Hyundai, Kia, Chevrolet, Ford, Volkswagen, Mercedes-Benz, and BMW vying for dominance across different regions. Understanding where these automakers sell most of their vehicles can provide valuable insights into their market strategies and consumer preferences. Here's a detailed look at the primary markets for each of these leading automakers.
The Americas
While automakers focusing more on North America include Chevrolet, Ford, Honda, Kia and Nissan, those eyeing Latin America the most are Chevrolet and Volkswagen.
Toyota: Toyota, one of the world's largest automakers, has a well-diversified market presence.
33% Asia (excluding China)
23% to North America
20% to China
Nissan: Nissan's sales distribution reflects its strategic focus on key global markets.
30% to North America
23% to China
20% to Asia (excluding China)
Honda: Honda has a balanced distribution across its primary markets.
34% to North America
33% to China
28% to Asia (excluding China)
Hyundai: Hyundai's sales are heavily skewed towards Asia.
39% to Asia
24% to North America
16% to Europe
Kia: Kia, Hyundai's sister company, also shows a strong presence in Asia.
35% to Asia
30% to North America
21% to Europe
Chevrolet: Chevrolet, a major American automaker, focuses primarily on North America.
66% to North America
22% to Latin America
6% to China
Ford: Ford sales distribution highlights its stronghold in North America.
57% to North America
26% to Europe
6% to Asia (excluding China)
Volkswagen: Volkswagen has a significant presence in China and Europe.
45% to China
33% to Europe
11% to Latin America
Mercedes-Benz: Mercedes-Benz focuses heavily on Europe and China.
39% to Europe
33% to China
16% to North America
BMW: BMW's sales distribution is relatively balanced across its top markets.
37% to China
34% to Europe
18% to North America