Brazil

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Brazil

Population (2024) 217 million people
GDP national / per capita (2023) US$2.17 trillion / US$10,000 (non PPP)
Currency BRL real
Inflation (March 2025) 5.48% 
Interest Rate (March 2025) 14.25% 
Unemployment (February 2025) 6.8%

Main Industries: Agribusiness, Oil & Gas, Aerospace, Automotive 

Vehicle Fleet 

National fleet size (2023)
72.3 million light vehicles (one in three people)
Average age of vehicles (18 years)

Light vehicles produced (2024) 
2.4mn (approx. 78% passenger cars, the rest LCV)

New light vehicle registrations (2024)
2.48mn light vehicles (+14%)
 
1.88mn motorcycles (18.6%)
149,774 trucks & buses (+14.2%) 

Top 5 brands (2024) 

Light Vehicles (Cars & LCVs)

1. Fiat (521,282 units) +9.6% y-o-y 
2. Volkswagen (400,414) +16% 
3. General Motors (314,956) -4.1% 
4. Hyundai (206,029) +11%  
5. Toyota (203,793) +6% 

Cars 
1. Volkswagen (336,041 units) +15.7% y-o-y 
2. Fiat (290,287) +4.7% 
3. General Motors (258,543) -5.1%  
4. Hyundai (204,218) +9.8%
5. Toyota (153,774) +5.3%  

LCVs
1. Fiat (230,995 units) +16.5% y-o-y
2. General Motors (56,413) +.02% 

3. Volkswagen (64,373) +17.9%
4. Toyota (50,019) +8.2% 
5. Ford (39,477) +5.4% 

Top 5 models (2024) 

Cars 
1. VW Polo (140,177 units) +26% y-o-y
2. GM Onix (97,503) -4.7%
3. Hyundai HB20 (97,079) +9.2%
4. Fiat Argo (91,139) +3.7%
5. VW T Cross (83,990) +16%

LCVs1. Fiat Strada (144.684 units) +20% y-o-y
2. Volkswagen Saveiro (56,984) +2.2%
3. Fiat Toro (53,856) +5%
4. Toyota Hilux (50,010) +8.2%
5. Ford Ranger (31,860) +57%


Factories in country 

Audi, BMW, BYD, CAOA Chery, Chevrolet, Fiat, GWM, Honda, Hyundai, Jeep, Land Rover, MINI, Mitsubishi, Nissan, Peugeot, Renault, Toyota, Volkswagen.   

Main Vehicle Leasing Players

Localiza, Movida, Unidas, LM Frotas, Ayvens, Arval

Energy Cost 

Gasoline/liter (Feb 2025)  US$0.92
Diesel/liter (Feb 2025)  US$0.91
Ethanol/liter (Feb 2024)  US$0.64

Electricity/kilowatt (Jun 2024)  US$0.13 (household), US$0.10 (business)